Acend / Campaign studio

Creative with
character.

Colour, camera, copy and a little curiosity. Explore the films and photographs behind our latest creative direction, then tell us what you want to make.

Independent AI-generated concepts by Acend. These are creative studies, not commissioned client campaigns or performance results. The New Balance studies are not affiliated with or endorsed by New Balance.

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Acend campaign studio

Made to move.

Three independent campaign concepts.

Colour, character and a different point of view. Press play.

01 / Beverage11 sec · Silent film

RUSH Cherry Cola

Floating product, kinetic camera, colour and character.

Independent campaign concept.

Film description

A cream RUSH Cherry Cola can floats at the centre of a turquoise and orange record shop. The camera circles the can, showing its cherry artwork and back label. A man in a cream cap, amber glasses and pink shirt approaches and takes it. The camera moves close to the drink and then his face as he sips through a red straw. He finishes holding the can towards the camera. This film has no audio.

Create something like this

02 / Food10 sec
Open film ↗

CRUNCH

Food detail, a moving orbit and ingredient choreography.

Independent campaign concept.

Film description

In a stainless-steel kitchen, a chef in a red shirt and black gloves squeezes sauce onto the chicken while holding the top bun aside. The completed burger sits on red and cream CRUNCH paper. Its bun, chicken, pickles and shredded purple cabbage separate into layers in mid-air as the camera moves around them. The layers land back together on the counter. The chef folds the paper around the whole burger and presents a wrapped parcel with the CRUNCH name and chicken symbol facing the camera.

Create something like this

03 / Footwear10 sec
Open film ↗

New Balance

Floating footwear and a camera that follows every detail.

Independent New Balance concept. Not affiliated or endorsed.

Film description

A pale blue and lilac New Balance sneaker floats against a blue sky and pink-purple clouds. The camera circles it from above, revealing the mesh, laces and side N logo, then travels beneath the sculpted sole. The view reveals a wearer from the knees down, in white socks, floating in the same sky. Close views follow the main sneaker and its tongue logo before pulling back to finish on both shoes suspended among the clouds.

Create something like this

Concept creative, made with AI. These are not client commissions or campaign results.

The still collection / 15 concepts

One frame.
Plenty to say.

A complete photographic campaign for Acend's services. Urban places, everyday business moments and deliberate colour connect every frame.

Your business / Your next move

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make for you?

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